Amazon announced that it has reached R$ 75 billion in cumulative investments in the Brazilian market since it began operating in the country 15 years ago. The report points to a record R$ 19 billion invested over the course of 2025.
That annual figure is equivalent to average spending of R$ 52 million per day on infrastructure, technology, and hiring. To put it in perspective, it is as if the company invested the equivalent of a large Brazilian city's annual budget in logistics and technology improvements.
1. What does this investment mean for the company?
Amazon is accelerating its expansion in Brazil, with a recent pace of investment that is nearly five times the annual average recorded since 2011. This shows that the company is betting heavily on the Brazilian market and is willing to invest heavily to win more customers and improve its infrastructure.
With more than 300 logistics centers spread across all 26 Brazilian states and the Federal District, the company is present in nearly every region of the country. This allows Amazon to offer fast, efficient deliveries to its customers, which is essential to stay competitive in the e-commerce market.
2. How does this affect logistics and deliveries?
The financial push had an impact on the company's physical distribution infrastructure. More than 100 facilities were opened during 2025, and in 2026 the pace of expansion intensified to an average of three new facilities opened each week.
This logistics network connects consumers across different geographic realities, reaching from urban centers in São Paulo and Rio de Janeiro to riverside communities in the Amazon region. As a result, the company can deliver more than 50 million items the same day or the next day for Prime subscribers.
3. What is the macroeconomic impact?
A study conducted by the consultancy Keystone indicates that more than R$ 65 billion of the total historically invested by Amazon became part of Brazil's Gross Domestic Product (GDP). In 2025 alone, the annualized contribution to the national economy exceeded R$ 16 billion.
In addition, corporate activity also boosted the internal job market. The company currently accounts for more than 55,000 direct and indirect jobs generated by its operations in Brazil. This represents growth of more than 50% compared with the previous period and more than triples the volume recorded in 2024.
Frequently asked questions
How much did Amazon invest in Brazil in 2025?
Amazon invested R$ 19 billion in Brazil in 2025, which is equivalent to average spending of R$ 52 million per day on infrastructure, technology, and hiring.
How many logistics centers does Amazon have in Brazil?
Amazon has more than 300 logistics centers spread across all 26 Brazilian states and the Federal District.
What is the impact of Amazon's investment on the Brazilian economy?
Amazon's investment contributed more than R$ 65 billion to Brazil's Gross Domestic Product (GDP) and generated more than 55,000 direct and indirect jobs in Brazil.